Voice, Tone, and Ethics That Avoid Greenwashing
Swap “eco-friendly” for named practices—mulching with leaves, capturing roof runoff, choosing regionally native perennials. Detail steps so readers can replicate success. Ask them to respond with hurdles, so we can troubleshoot openly in a follow-up article.
Voice, Tone, and Ethics That Avoid Greenwashing
Celebrate aesthetics while acknowledging trade-offs like initial establishment time or seasonal appearances. This balance prepares readers for reality and sustains trust. Invite comments about what compromises felt worthwhile in their projects and why.